AURÈLE
Aurèle atelier

The Maison

Made by hand. Made to last.

Our Story

A single room, a single needle, and an uncompromising idea.

In 1987, Isabella Aurèle — a seamstress trained in the couture houses of Paris — returned to her native Milan with a conviction: that clothing should be made the way her grandmother made it. Slowly. Precisely. With fabric chosen as carefully as a word in a poem.

Nearly four decades later, that conviction remains unchanged. Aurèle is still family-owned, still headquartered in the same building, and still finishes every buttonhole by hand.

“Luxury is not what you add. It is everything you refuse to compromise.”

Our Values

Four quiet principles

01

Slowness

We release two collections a year. Never more. Time is our most precious material.

02

Provenance

We know the name of every mill, tannery and farm we work with — and they know ours.

03

Permanence

Every piece is repaired for free, for life. Nothing we make should end in a landfill.

04

Restraint

No logos. No trends. Only proportion, fabric and the hand of the maker.

Heritage

Four decades of craft

  1. 1987

    Isabella Aurèle opens a single-room atelier on Via della Spiga, Milan, sewing coats for private clients.

  2. 1996

    The first Aurèle ready-to-wear collection debuts at Milan Fashion Week to quiet acclaim.

  3. 2004

    We open our leather workshop in Florence, and the Maison Tote is born.

  4. 2015

    Every fibre becomes fully traceable — from Mongolian herders to Biella mills.

  5. 2026

    Forty-two master artisans. Three salons. One unchanged promise.

Aurelia Double-Breasted CoatEmber Cashmere CrewneckLuna Bias-Cut Slip Dress
Aurèle campaign

Craftsmanship

From fibre to finish

Sourcing

Cashmere from free-roaming goats in Inner Mongolia; silk woven on century-old looms in Como.

Cutting

Patterns drafted by hand on brown paper, then cut one layer at a time.

Finishing

Up to forty hours of handwork: pad-stitched lapels, hand-set sleeves, silk-bound seams.

Milano

Via della Spiga 12

By appointment

Paris

Rue Saint-Honoré 214

By appointment

London

Mount Street 31

By appointment

Begin your own heirloom

Explore the Autumn / Winter collection, crafted to be worn for decades.

Shop the collection